WHY IN The Bay RealtY

2007 - RESULTS

Real Estate sales for Emerald Bay in 2007 was on pace and consistent with the preceding year. 16 Emerald Bay properties were transacted and sold in 2007 ranging in price from a low of $2,900,000 to a high of $19,000,000.

Activity continues to remain consistent in 2008 with 11 Emerald Bay properties having closed escrow through the first seven months of the year. IN THE BAY REALTY represented both the Buyer's & Seller's of 4 of the 11 year to date 2008 sales: 940 Emerald Bay, 151 Emerald Bay, 69 Emerald Bay & 36 Emerald Bay.

COMMUNITY

A number of the annual real estate sales within the private beach community of Emerald Bay are “Private Listing” or "Off Market" transactions that are completed before they ever get to the MLS. This is testimony to how valuable and critical the role that inside information plays in the positioning for the acquisition of a property in Emerald Bay.  IN THE BAY REALTY is a unique real estate boutique whose two principals, Harold Noriega and David Cooper are two long time active residents of Emerald Bay. This combined 30 year plus residency and community activity has created a natural synergism within the community for alliances and information that result in success.

PRINT

Since inception, IN THE BAY has placed prominent advertising in numerous publications that reach a collective readership of the most affluent clientèle in Coastal Orange County. Local distribution reaches Newport Beach, Newport Coast, Corona Del Mar and of course, Laguna Beach. We also specifically target advertising to prospective Buyers in the Santa Barbara, Las Vegas and Arizona areas. These specific Buyers have been the single largest segment of Buyers in recent times comprising purchases of second or vacation homes.

Additionally, IN THE BAY creates for every property marketed a Full Color Multi-Page Brochure that is distributed via direct mail and via email through The LIST®. The direct mail campaign is addressed to reach the most affluent clientèle in our target market areas mentioned above.  Click on the following links in order to view one of our recent Full Color Multi-Page Brochures:       

WEB BASED

For every property marketed by IN THE BAY, we create an interactive Property Specific Website to showcase the property and the community of Emerald Bay so that prospective buyers can have the property detail anywhere in the world at anytime. This particular medium has allowed us to achieve an international marketing presence. Please take a tour of one of our current Property Specific Websites: 109emeraldbay.com

A 25 year resident of Emerald Bay, Harold Noriega has been a long-time fixture within the community. If not on the Tennis Courts, Swimming Pool or Swanson Park with his two children, Harold can be found either playing Beach Volleyball on one of Emerald Bay’s three professional volleyball courts.

After a successful two decade career in the Commercial Finance field, the transition to Emerald Bay real estate was a natural progression. “The prosperity of my Commercial Finance business was truly a blessing. It allowed me to achieve the personal and financial goals that I set out for myself as a young man. Now 52 and after having our first child at the age of 40, I have extremely fortunate to be able to spend most of my time in the past 12 years with my two children while they grow up. The transition to Emerald Bay real estate has been a natural and seamless transition for me. I have always been active within the community, either socially or athletically. Because of my Commercial Finance career, I have had the opportunity to engage with numerous companies throughout the greater Los Angeles and Orange County areas. Many of my Commercial Finance clients are friends and neighbors who reside in Emerald Bay. Often these friends would contact me to consult about the various aspects of an Emerald Bay property. These demographics made a great fit. Most of my friends and business contemporaries comprise the largest segment of my Emerald Bay real estate clients.”

An Emerald Bay resident since 1985, Harold and his wife Treva are raising their two children there and continue to be active members within the community.


DAVID COOPER - Principal           



David Cooper's real estate career reaches back over 25 years beginning with the Forest E. Olsen Company. Since that time, David has handled every type of transaction imaginable, giving clients the benefit of personal attention from a proven professional. A long time resident of Newport Beach and Corona Del Mar prior to he and his family relocating to Emerald Bay in 1999, David has cultivated a vast client list comprised of some of the most affluent clientèle in Orange County.

 

"Emerald Bay has truly been a blessing to our family. We live near Emerald Bay's south end, just steps to the beach and our three children are fixtures at the beach or in the water surfing." When asked about how his experience in regards to selling real estate within the same community one lives in Cooper says, "Emerald Bay is such a unique community. Each home is unique with no two homes or locations the same. Each property has its own set of values and personality. By living and being active within the community, you are able to see the nuances and characteristics that make each home and location special and unique. When clients ask me about Emerald Bay, of course we discuss the logistics of a particular property but I also inform them that you are really buying the "Community" and the Emerald Bay lifestyle...which is completely and totally invaluable".

 

David is an active member within the Real Estate Community with membership in the following Real Estate Associations:

Newport Beach Association of Realtors since 1980
Laguna Beach Association of Realtors since 2002
Apartment Owners Association
Independent Brokers Members Council

David and his wife Ann are raising their two sons and daughter in Emerald Bay and continue to be active members within the Community.