WHY IN The Bay RealtY

2009 YEAR TO DATE ACTIVITY

Since the first of the year, four Emerald Bay properties have sold including a newly remodeled ocean front property for $28,000,000. As of this reporting, there are 32 Emerald Bay properties listed on the MLS for sale and a handful of other properties being networked on an "off market" basis. As we enter into the summer season, activity has picked up tremendously with those clients looking carefully and specifically for that Emerald Bay property that meets their specific requirements.

2008 - RESULTS

2008 activity continued to remain consistent despite the changes in the national and global economic climates. 13 Emerald Bay properties closed escrow by the end of the year with IN THE BAY REALTY transacting 5 of the 13 2008 sales:  940 Emerald Bay, 151 Emerald Bay, 69 Emerald Bay, 36 Emerald Bay & 827 Emerald Bay. IN THE BAY REALTY represented both the Buyer's & Seller's of 4 of its 5 sales completed in 2008.

2008 marked the creation of two new divisions of IN THE BAY REALTY. Our continued record of accomplishment and vast network of high net worth clientèle coupled with client demand prompted the creation of IN THE BAY - ESTATE PROPERTIES & IN THE BAY - RESORT PROPERTIES. The Estate & Resort Properties divisions were established to specifically market and sell high visibility - landmark Estate and Resort Properties domestically and internationally.

INTHEBAYREALTY.COM - A PHENOMENA

IN THE BAY REALTY'S Interactive Marketing has been a natural phenomena from the very beginning. In 2008, INTHEBAYREALTY.COM received more than 12 million hits with most of the traffic originating from the United States but with a significant traffic increase specifically from the United Kingdom, France, Japan, China and the Middle Eastern nations of Dubai, Egypt, Jordan & Israel. Vistors spend an average of 13 minutes on our site with an average of 67,000 page views per month.  INTHEBAYREALTY.COM has become the internet portal - first point of contact for Emerald Bay homebuyers.

MARKETING

Since inception, IN THE BAY has provided maximum exposure for every property to ensure that it reaches the largest target market of Emerald Bay buyers. As the innovator and front runner of Technology Driven Marketing, IN THE BAY’S model is to deliver all of the information in its various formats directly to the client using such mediums as: The LIST®, Property Specific Websites, PDA Data & Internet Web Based Phones such as: iPhone, Treo, Blackberry in addition to SMS Text Messaging, Instant Messaging, Print Advertising utilizing Full Color Multi-Page Brochures distributed through Direct Mail campaigns and Direct Advertising in the various prominent publications. Our comprehensive marketing and advertising strategies are designed to deliver.

PRINT

Since inception, IN THE BAY has placed prominent advertising in numerous publications that reach a collective readership of the most affluent clientèle in Coastal Orange County. Local distribution reaches Newport Beach, Newport Coast, Corona Del Mar and of course, Laguna Beach. We also specifically target advertising to prospective Buyers in the Santa Barbara, Las Vegas and Arizona areas. These specific Buyers have been the single largest segment of Buyers in recent times comprising purchases of second or vacation homes.

Additionally, IN THE BAY creates for every property marketed a Full Color Multi-Page Brochure that is distributed via direct mail and via email through The LIST®. The direct mail campaign is addressed to reach the most affluent clientèle in our target market areas mentioned above.  Click on the following links in order to view one of our recent Full Color Multi-Page Brochures:        

PROPERTY SPECIFIC WEBSITES

For every property marketed by IN THE BAY, we create an interactive Property Specific Website to showcase the property and the community of Emerald Bay so that prospective buyers can have the property detail anywhere in the world at anytime. This particular medium has allowed us to achieve an international marketing presence. Please take a tour of one of our current Property Specific Websites: 843 EMERALD BAY

DAVID COOPER - Principal           



David Cooper's real estate career reaches back over 25 years beginning with the Forest E. Olsen Company. Since that time, David has handled every type of transaction imaginable, giving clients the benefit of personal attention from a proven professional. A long time resident of Newport Beach and Corona Del Mar prior to he and his family relocating to Emerald Bay in 1999, David has cultivated a vast client list comprised of some of the most affluent clientèle in Orange County.

 

"Emerald Bay has truly been a blessing to our family. We live near Emerald Bay's south end, just steps to the beach and our three children are fixtures at the beach or in the water surfing." When asked about how his experience in regards to selling real estate within the same community one lives in Cooper says, "Emerald Bay is such a unique community. Each home is unique with no two homes or locations the same. Each property has its own set of values and personality. By living and being active within the community, you are able to see the nuances and characteristics that make each home and location special and unique. When clients ask me about Emerald Bay, of course we discuss the logistics of a particular property but I also inform them that you are really buying the "Community" and the Emerald Bay lifestyle...which is completely and totally invaluable".

 

David is an active member within the Real Estate Community with membership in the following Real Estate Associations:

Newport Beach Association of Realtors since 1980
Laguna Beach Association of Realtors since 2002
Apartment Owners Association
Independent Brokers Members Council

David and his wife Ann are raising their two sons and daughter in Emerald Bay and continue to be active members within the Community.

 

California DRE License - #00804175